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11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Ebooks, Scripts,
Websites, and more... WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More Think you have what it takes to be a freelance... Read More When I critique, edit or rewrite sales copy, I discover... Read More Now that you've decided to hire a copywriter, how do... Read More In order to get ahead in your copy writing business,... Read More When I write copy for my advertising clients, I always... Read More Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More Nothing irritates me more than being told that there are... Read More As websites and electronic commerce are becoming more and more... Read More Copy is all about words. Or is it?Copy is about... Read More Your initial freelance writing assignments are the best way to... Read More Here's another drill ripped out of the Field Guide for... Read More I know, I know. Times are tough. You have to... Read More People tend to read your ads and sales letters in... Read More So you finally built a website for your home-based business.... Read More The difference between good copy and great copy is the... Read More Lets start with copyright infringement.It is easily explained as copying... Read More This week we're going to reinforce the training that Recruits... Read More Internet Marketing- Forget the experts, latest software program or even... Read More Most people would love to make a living from freelance... Read More A significant reason behind websites that fail is the lack... Read More Site visitors generally stay with you for as long as... Read More Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More Overlooking simple steps such as proofreading and grammar can affect... Read More How can you gain credibility and exposure for you and... Read More
Cheap Domain Names
Finding Your Clients Business Problem Leads to Better Copy
5 Critical Mistakes Most Freelance Copywriters Make
Boost Your Conversion Rate In Three Steps
Top 7 Things To Do Before You Hire A Copywriter
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
How to Write Ad Copy that Sells
Can 97% of Netpreneurs be Wrong?
3 Steps to Great Copy
10 Things You Should Expect From Your Website Copywriter
Its Not What You Say But How You Say It
How To Take Your Freelance Writing Chances
The Secret to Drilling Down Deep in Your Target Market
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
How to Hold Peoples Interest throughout those Long Copy Sales Letters
SEO Copywriting: 7 Tips
Three Tips For Magnetizing Your Copy
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
More Insider Secrets to Great Copywriting - Judging Your Target Market
Internet Marketing 102: Copy What Works
Freelance Writing As A Career
How to Write Carrot-Wielding Copy!
Fill Your Readers with Confidence
?Super Adjectives? Boost the Power of Your Copy
Are You Losing Customers Because of Typos?
Promote Your Business and Get Paid for Doing It!
Affordable and Reliable Web Hosting Starting
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give... Read More
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your... Read More
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste,... Read More
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can... Read More
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently... Read More
Designing for a Non-English Audience
Having worked as a digital publishing specialist at a large... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and... Read More
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
How does this sound?Today, I'm going to show you how... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation... Read More
Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an "art." While... Read More
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader?... Read More
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are... Read More
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have... Read More
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